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Online Marketing

Developing and delivering an effective Online Marketing campaign for businesses based in Northampton and the surrounding towns of Kettering, Corby and Wellingborough. A successful online marketing programme can help your business to improve its online presence, drive website traffic and deliver profitable results.

Online Marketing
Does your business have a successful online marketing strategy? Are you generating enough sales leads via your online marketing techniques?

If not, I can help. Do you want to discover more about how my targeted digital and online marketing services can get your business noticed online, improve your brand awareness and generate those all important sales enquiries

What is Online Marketing?

Online marketing is a strategy and a plan comprising a range of activities all developed to successfully market your business via the internet. There are a wide range of different tactics that can be implemented but before any form of digital and online marketing can be rolled out it’s very important your business has a measurable plan in place. Some of the key information you need to ascertain is:

  • Marketing Objectives – What do you want to achieve? E.g. increased website visits, brand awareness, newsletter sign ups, sales leads.
  • Target Audience – Who is your ideal target audience?
  • Selling Points – What makes you stand out from the competition?
  • Marketing Message – An ideal message that effectively portrays your service / product offering
  • Online Marketing Tactics – See below for a range of tactics

This is just a selection of the elements that need to be included in your plan and of course we can work with you to help you develop an effective digital marketing plan that will suit your business.

Online marketing

Online Marketing Tactics

So, once you have your plan in place you then need to action it and roll out your online marketing tactics. As mentioned above there are a wide range of online marketing techniques that can be used, these include:

  • Social Media Marketing – Utilising social media platforms such as Facebook, Instagram, LinkedIn, Twitter, YouTube
  • Search Engine Optimisation (SEO) – Ensuring your website features highly in Google searches based on particular search terms and phrases
  • Email Marketing – A series of emails (e-shots) and e-newsletters targeting existing and potential customers
  • Pay per Click Ads (PPC) – Online advertising, specific ads that appear at the top of Google searches or via Social Media Marketing platforms
  • Content Marketing – Creating valuable content in the form of blogs and articles that is relevant to your target audience and positions you as an authority in your particular market sector
  • Website Development – Ensuring your website is user-friendly, offers the right information, has clear call to actions and delivers an optimum return

The Benefits of Online Marketing

Online and digital marketing offer a range of benefits to your business, a selection includes:

  • Cost effective – Compared to traditional ‘offline’ print advertising
  • Highly targeted – A huge amount of data is available about your target audience online
  • Measurable – Much easier to determine your return on investment, what’s working, where additional budget could be used
  • Results – Done well, an online marketing strategy can deliver a range of benefits that will aid your business growth:
    • Increased website visits
    • More sales leads
    • Enhanced brand awareness
    • Optimised brand reputation and credibility
Online marketing is an area I specialise in, having worked with a range of different businesses to help them maximise their online presence and achieve their specific objectives. If you’d like further advice on how we can help your business, please don’t hesitate to get in touch for an initial chat.

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