As a company providing a B2B business marketing approach, you may find that a lot of the marketing advice available online is aimed at B2C businesses and inapplicable to you. In many ways, your desired audience are a harder group to win over because your specialism is very likely connected to or the same as […]
READ MORE >>Delivering an effective social media plan for your business is more than just posting content now and again on your Facebook, Twitter, Instagram page. Of course, content is crucial, some might say King but there are also other key elements that you should be considering BEFORE you even think about publishing your content. As with […]
READ MORE >>I want to briefly look at an important element of strategic marketing, setting marketing goals and measuring your campaigns and activity. Do you need to set marketing goals for your business? Does it make a difference? These may be a couple of questions you’ve considered in the past, does it really matter if I don’t […]
READ MORE >>You’ve got a great website – Good content, eye catching design, simple to use navigation and call to actions but what’s the other major element that’s missing…… Website Visitors! You can have the best looking website in the world but if no one is visiting it’s pretty pointless and a waste of money. There are […]
READ MORE >>There is a lot of talk and discussion at the moment in a range of marketing media surrounding the topic of ‘Content Marketing’ but do you really know what it means and how an effective content marketing strategy can benefit your business …… For the latest blog I really wanted to simplify the issue, so hopefully […]
READ MORE >>As business owners, we’re always striving to grow and take our business forward and aiming to achieve good levels of growth and sales. In order to stand any chance of success it’s crucial to have a marketing plan in place. It doesn’t need to be a huge document, but it should address these five key […]
READ MORE >>Small to medium businesses (SME’s), make up the majority of our economy and as such having a small business marketing plan can prove highly beneficial. Official figures published by the Department for Business, Innovation and Skills show that the number of private sector businesses in the UK has reached 4.9 million, eclipsing the record levels […]
READ MORE >>There is a wide range of innovative and creative online marketing tactics businesses can implement to help drive website traffic and ultimately increase sales enquiries. However, one tactic used solely is isolation over a period of time won’t be nearly as effective as utilising a range of tactics and developing an integrated online marketing approach […]
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